Loreto brings an extensive understanding of food service, dessert manufacturing and dessert sales to his role. With decades in the industry and a keen eye on the evolving dessert market, Loreto focuses on National Accounts for Canada and Europe. He works closely with our new and existing clients on development, expansion and innovation. Loreto is proud to represent The Cheesecake Factory Bakery® on two continents and never steps away from his role as a brand ambassador. Connect with Loreto directly at loreto@covetedcakes.com
Meet Our Team
Loreto Corvinelli, President
Derrick Di Vetta, Principal
Derrick is the definition of a dessert professional. He prides himself on extensive market knowledge and views the dessert market differently. His creative mind drives you to design and manufacture what you need, bringing your concept to life. Derrick has a vast network in this segment on both sides of the Atlantic, which immensely benefits those who work with us especially on Private Label. He also created Slices to Go™ Inc. home of “The ACM™” The Automated Cheesecake Machine and “Dockside Deliveries” for Ontario’s Cottage Country. Connect with Derrick directly at derrick@covetedcakes.com
Rocco Greico Business, Development Manager
Rocco leans on two decades of food industry experience to provide our clients with tailored solutions for the present day. Rocco believes in managing both new and
existing clients with the same work ethic and positive attitude our clients provide their patrons. He has earned the trust of our small business owners, franchisors and head chefs and the relationships he fosters ensures our product lines are available in various franchises and chain accounts across Canada. It may quite be possible that the next time you bite into a macaron, or cut through a piece of pie or indulge in a slice of cake or cheesecake, Rocco was involved. Connect with Rocco directly at rocco@covetedcakes.com
Billy Bursey, Operations Manager
Billy is an integral part of our team, and his efforts ensure our clients across Canada and Europe receive their orders on time. Our distribution includes desserts traveling on road and water, and Billy manages this with professionalism and care. Billy can be trusted with the most complex challenges and he finds creative solutions to ensure the desserts we import find their way to you through North America and Europe seamlessly. Connect with Billy directly at operations@covetedcakes.com
Steve Zappa, Shipping Manager
Steve is proud to work for our business and manages our warehouse with pride. Over the years, Steve has done an incredible job building both rapport and strong relationships within our distribution network which serves his role well. He is responsible for the end-to-end flow of our dessert lines from receipt to final dispatch. This role balances high-level logistics strategy with hands-on personnel management which Steve specializes in. Connect with Steve directly at shipping@covetedcakes.com
Stephanie Ruffolo, Fundraising Manager
Stephanie is a trusted Fundraising Specialist for the GTA, helping schools, daycares, sports teams, camps, and community organizations run profitable, stress-free fundraising programs. Stephanie brings you premium dessert options featuring products from The Cheesecake Factory Bakery, as well as Nut Free options from Sweets From The Earth. Stephanie supports your fundraiser step-by-step, focusing on elevated profits, seamless coordination, and products families genuinely love. She is proud of the money she has helped raise and the strategies she uses to help you reach your fundraising goals. Connect with Stephanie directly at stephanie@covetedcakes.com
Mauro Corvinelli, Office Administrator
Mauro is the first voice you hear when calling Coveted Cakes. He is client-centric; he receives our client orders and ensures complete satisfaction. Mauro works closely with our Operations Desk to ensure our deliveries meet customer deadlines. We at Coveted Cakes pride ourselves on our service commitment and Mauro takes this very seriously as it’s the lifeline to our continued success. Connect with Mauro directly at mauro@covetedcakes.com. For orders, please email us at orders@covetedcakes.com